Which PPC Search Engine Converts Better- Google or Bing?

Started by certforumz, January 24, 2018, 04:36:58 AM

Previous topic - Next topic


The two most widely used PPC (short for Pay Per Click) search engines are Google, with a brand name of Adwords, and Bing with a brand name of BingAds. Remember that overture was the first company that pioneered PPC ads, which subsequently been taken over by Microsoft. Among the current contenders, Google Adwords and Microsoft Bing Ads are the most prominent PPC search engines with sizeable visitors.

The PPC amount per click has been raising steadily over time. When it was introduced, Overture charged 1c per click, and now the charges go above 1$ per click. That is more than 100 times that of initial value of the click. Statistics show that on average one in 15 clicks convert. Assuming that click price is 1$ (which is considered conservative), one needs to spend $15 per conversion. For high value purchases, it goes as high as $10 (such as web hosting, web design, software development, etc.). This, in turn, is charged on the customer, who ultimately bear the cost of marketing.

Coming back to the conversions, it is opined that Bing converts relatively better than Adwords by a small fraction. It is important that one chooses the key words properly so that non converting keywords are not included in the list of keywords that fire the ad.

Another factor in improving the conversion rate is the geographical location. One needs to research where the paying users are located and include only such locations in the selection, so that you don't pay for non converting locations.
Similarly, choose if you want to display the ads on mobile phones. Usually, the ads on mobile phones don't convert well. Make sure you analyze the stats before including ads on mobile phones.

One important thing is that you need to examine closely as to how your campaigns are doing, otherwise, you end up losing lot of money in PPC ads, similar to that of a card game in a Casino!

Also, check out this page for relevant article: